Business & Tech

Bachelor in Business Analytics

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Become an expert capable of generating business intelligence and analytics through innovative and sustainable data processing, management and analysis.

Escultura de luz en un espacio expositivo

Modalidad
On-campus
Campus
Arapiles
Duración
4 years
Idioma
English
Créditos
240 ECTS
Comienza en
SEPT 2026

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Bachelor's Degree Presentation

The growing digitalisation of business has turned data into a key strategic asset. With UNIE’s Bachelor’s Degree in Business Analytics, you will learn to transform large volumes of information into insight, integrating data analysis into decision-making to drive performance and growth.

You will develop the expertise to detect digitalisation needs, design sustainable strategies and understand how data creates competitive advantage. Throughout the programme, you will work with analytical tools to interpret complex datasets, optimise processes and support high-impact decisions.

By the time you graduate, you will combine business vision with technical capability — a profile aligned with today’s market demands. At UNIE, you position yourself at the intersection of business, technology and strategic leadership.

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Reasons to study Business Analytics Degree at UNIE

Creating Value
You’ll understand and work in the new business reality that data science needs.
Progress
Highly practical program, geared towards making you the professional the market demands.
100% employability
Demand for Big Data professionals is currently outstripping supply.
Working professionals
More than 80% of our instructors are in direct contact with the profession.
In addition to your degree
You’ll also receive a Transmedia Creative Communication certificate to go with your degree.
Official degree
Favourably assessed by Fundación para el Conocimiento madri+d.

Curriculum of the Bachelor in Business Analytics in Madrid

In the first year you’ll learn the basics of computer science, statistics and business. You’ll acquire the skills needed to work your way through the degree program, taking courses such as Descriptive Statistics, Fundamentals of Business Management and Administration, and Business Communication. You’ll also begin to learn the fundamental concepts of Big Data.

Course	Semester	Type	ECTS
Introduction to Big Data	1	Basic	6
Fundamentals of Business Administration	1	Basic	6
Alegebra	1	Basic	6
Marketing fundamentals	1	Basic	6
Descriptive Statistics	1	Basic	6
Microeconomics	2	Basic	6
Probability Theory	2	Basic	6
Business Communication	2	Mandatory	6
Business English	2	Mandatory	6
Mathematical Analytics	2	Basic	6
Total credits			60

In the second year, as well as gaining a deeper understanding of data analytics, you’ll come into contact with computer science and programming and become familiar with fundamental languages for data processing and analytics.

Course	Semester	Type	ECTS
Big Data Storage Tools	1	Mandatory	6
Business Creation and Management	1	Mandatory	6
Programming basics	1	Basic	6
Data Sources	1	Mandatory	6
Digital Marketiing	1	Mandatory	6
Data Mining I	2	Mandatory	6
Object Oriented Programming	2	Mandatory	6
Business Law	2	Basic	6
Accounting	2	Mandatory	6
Macroeconomics	2	Basic	6
Total credits			60

In the third year you’ll develop the competencies you need to study AI tools applied to data processing, while also learning about digital security and big data visualization, and how to use text mining and social media in a business context. You’ll also continue to broaden your knowledge and understanding of the business world with courses on taxation, finance, leadership and team management, sustainability, and business ethics.

Course	Semester	Type	ECTS
Sustainability and Digital Ethics	1	Mandatory	6
Leadership and Team Management	1	Mandatory	6
Data Mining II	1	Mandatory	6
Financial Mathematics	1	Mandatory	6
Digital Security	1	Mandatory	6
Artificial Intelligence	2	Mandatory	6
Financial Management	2	Mandatory	6
Business Taxation	2	Mandatory	6
Big Data Visualization	2	Mandatory	6
Text Mining and Social Networks	2	Mandatory	6
Total credits			60

During the final year you’ll complete your studies with professionally oriented courses (such as Digital Business Workshop and Communication in Digital Environments) as well as the elective courses of your choice (IT, marketing, statistics, or finance).

In the second semester you’ll also be able to put your acquired knowledge into practice and make yourself known in the working world by doing an internship in a company. Finally, when you complete your graduation project, you’ll have finished your degree.

Course	Semester	Type	ECTS
Digital Business Workshop	1	Mandatory	6
Business Intelligence	1	Mandatory	6
Communication in Digital Environments	1	Mandatory	6
Requiered Elective 1	1	Elective	6
Requiered Elective 2	1	Elective	6
Requiered Elective 3	2	Elective	6
Requiered Elective 4	2	Elective	6
Intership	2	Work Placement	6
Final Degree Project	2	Thesis	12
Total credits			60

In this degree program, required elective courses make up 24 ECTS. Students will have the chance to earn these credits by freely choosing 4 courses from the electives offered.

Course	Semester	Type	ECTS
Digital Business and Startups	2	Elective	6
Digital Finance	2	Elective	6
Financial Series Analysis	2	Elective	6
Databases	2	Elective	6
Bayesian Statistics	2	Elective	6
Website Positioning Tools	2	Elective	6
Multivariant Analytics	2	Elective	6
Digital Marketing Workshop	2	Elective	6

Some courses in the curriculum may be subject to change.
Regarding the offer of elective courses, a minimum number of students enrolled in each course will be required for it to be delivered.

Career opportunities for the Bachelor's Degree in Business Analytics

With a degree in Business Analytics from UNIE, you’ll be able to pursue a career in a number of different areas such as:

Consulting
Banking and Finance
Industry
CDO (Chief Data Officer)
Marketing

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Start your Admission process by contacting one of our advisors through our email [email protected] or by calling +34 917 94 90 91.

Book a time to take our entrance tests. You must complete our three-part admission test: Assessment of skills and attitudes towards intellectual work, English and merit assessment, where you can indicate everything related to your supplementary, professional and other educational experiences, such as volunteering, sport, etc.

If the evaluation is favourable, you will be able to pay the reservation fee to secure your place.

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Official Documentation

Frequently Asked Questions about Bachelor in Business Analytics

This Business Analytics degree stands out for its comprehensive approach to combining data analysis, business strategy, and technological tools. Students gain a deep understanding of data science and its application in decision-making processes, equipping them with the skills to drive business transformation and innovation in a variety of industries.

Throughout the Business Analytics degree, you will develop key skills in data analysis, statistical modeling, predictive analytics, business intelligence, and decision-making. Additionally, you will enhance your problem-solving, critical thinking, and communication skills, all of which are essential for interpreting data and translating it into actionable business insights.

Practical sessions in the Business Analytics classroom are designed to provide hands-on experience with real-world data. Students work on case studies, group projects, and simulations, using industry-standard software tools to analyze data and make business decisions. These sessions are interactive and encourage collaboration, helping students bridge the gap between theory and practice.

The ideal candidate for the Business Analytics degree is someone with a strong interest in data, business, and technology. A background in mathematics, statistics, or any analytical field is beneficial, although not mandatory. A curious and problem-solving mindset, along with good communication skills, will also help students succeed in this program.

The final degree project in Business Analytics involves applying the knowledge and skills gained throughout the program to solve a real business problem using data analysis. Students will conduct research, analyze data, and present their findings and recommendations, demonstrating their ability to integrate business and analytical strategies.

In the Business Analytics degree, you will work with a variety of software tools commonly used in the industry, such as Microsoft Excel, R, Python, SQL, Tableau, and Power BI. These tools will help you analyze data, visualize results, and apply advanced analytical techniques in business contexts.