Master in Marketing and Sales Management
Become the professional the business world needs, with the most current, solid, and comprehensive practical and theoretical training in marketing and sales management.
- ModalityOn-campus
- CampusArapiles
- Duration1 Year
- LanguageEnglish
- Credits60 ECTS
- Starts onAPR 2027
Reasons to study this program
Get ready for what it means to work in something you love, growing and developing while enjoying a unique experience.
Start with a competitive edge: real-world learning in collaboration with leading companies.
Learn through challenges, simulations and real projects.
More up to date, with more real opportunities.
AI and data power your creativity.
What Will You Learn in the Master's in Marketing Management and Commercial Management?
UNIE's Master's in Marketing & Sales Management aims to give you excellent, specialized skills through in-depth theoretical study of the core principles, strategies, and techniques in these fields.
But we are also a university focused on business reality. That is why the theoretical knowledge above coexists in this postgraduate program with practical experience that will prepare you to apply and align marketing and sales actions with a company's business objectives.
One of the hallmarks of this program, and what sets it apart from other master's degrees in commercial and marketing management, is the training you will receive in key transversal skills for your professional development: effective communication, teamwork, critical thinking, problem-solving, and decision-making.
Train with the best experts:
Get certified in what employers are asking for
Your training includes content co-created with industry leaders. Enter the job market with a competitive edge.
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IBM Skillsbuild
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IA con Google
Career Opportunities for the Master's in Marketing Management and Commercial Management
Access positions with the greatest growth and demand in today's market.
This degree will give you an extremely high level of professional competency, enabling you to access senior roles such as:
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Chief Marketing Officer (CMO)
Leads the organization's overall marketing strategy, defines brand positioning, and ensures alignment between business goals and value proposition. Coordinates cross-functional teams and reports directly to senior management.
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Chief Commercial Officer (CCO)
Designs and executes the company's sales strategy, manages commercial teams, and sets revenue and growth targets. Works closely with marketing to align demand generation with conversion.
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Business Development Director
Identifies growth opportunities, new markets, and strategic partnerships. This role combines commercial vision with business analysis to drive the company's expansion in the medium and long term.
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Marketing and Sales Director
Integrates both functions under a single strategy, aligning demand generation with commercial results. This role is common in mid-sized companies where marketing and sales operate as one team.
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Product Manager
Manages the full lifecycle of a product or service, from development through launch and market evolution. Translates customer needs into strategic product decisions.
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Brand Manager
Builds and protects brand identity, defines its communication territory, and ensures message consistency across all consumer touchpoints.
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Category Manager
Oversees the performance of a product category within the company or distribution channel, optimizing assortment, pricing, and profitability for each line.
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Key Account Manager
Manages commercial relationships with the company's strategic clients, negotiating agreements and ensuring long-term loyalty for the most important accounts.
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Trade Marketing Manager
Designs and implements point-of-sale strategies to boost product visibility and turnover, connecting marketing objectives with trade channel needs.
Admission profile
You can enroll in our Master's in Marketing & Sales Management if you hold a bachelor's degree in:
- Business Administration and Management
- Labor Relations and Human Resources
- Economics
- Marketing and Communication
- International Business
- Business Analytics
The program in numbers
Get ready to lead in the new company: digital, sustainable and innovative with UNIE
Our training offers a unique combination of theory, practical strategies, and the use of both traditional and digital tools, ensuring you are always one step ahead in the market.
- Strengthen your key skills and apply them from day one in the business world, securing a competitive advantage.
- Enjoy an immersive learning experience through workshops, dynamic activities, company visits, and exclusive events.
Learn by doing and acquire the key skills companies are looking for
During your training, you will work with specialized tools such as SPSS, Power BI, and Tableau.
1st Edition – GEN Marketing in Marketing Management and Commercial Management
Experience unique events like GEN MARKETING, an exclusive UNIE University event for its students, which in its 2025 edition was held at META's Madrid headquarters. There, leading brands such as Mahou, Renault, DELL, Performics and Team Heretics shared how they apply artificial intelligence, branded content, and brand strategies in today's world.
Our students also had the chance to network with industry leaders, getting closer to the trends transforming marketing today.
See you at the next edition!
Curriculum of the Master's in Marketing Direction and Commercial Management
We have updated the syllabus to reflect the latest market trends.
In the first semester, we will help you understand market dynamics and how they drive companies' needs to identify business opportunities, analyze trends, understand consumer behavior, and adapt their marketing strategies accordingly.
The second semester focuses on tactical marketing and sales management, teaching you to implement the different variables of the marketing mix (price, product, distribution, and promotion) and the resulting commercial strategies, which must be integrated, coherent, and effective to succeed in the market.
| Course | Semester | Type | ECTS |
|---|---|---|---|
| Marketing and Sales Strategies | 1º | Required | 6 |
| Marketing Intelligence and Customer Experience | 1º | Required | 6 |
| Strategic Leadership and Skills | 1º | Required | 6 |
| Financial Management | 1º | Required | 6 |
| Digital Marketing | 1º | Required | 6 |
| Operational Marketing and Sales Management | 2º | Required | 6 |
| Omnichannel Distribution and E-commerce | 2º | Required | 6 |
| Marketing Trends and Technology | 2º | Required | 6 |
| External Academic Internships | Annual | External Internship | 6 |
| Final Master's Thesis | 2º | Thesis | 6 |
| Total credits | 60 |
Some courses included in the curriculum may be subject to change.
For elective courses, a minimum number of enrolled students will be required for the course to run.
Master's Faculty
Our faculty combines teaching with hands-on business experience. Get to know the industry through those who lead it.
Lidia Ana Garcia-Bouza García
Alfredo Rodríguez
Vicente Rodríguez
Partners and Collaborating Companies in the Sector
Complete your internships and build connections at top-tier organizations.
Discover Our Campus in Madrid
Campus Arapiles
Where it all happens
Where it all happens
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Admission Process at UNIE Step by Step
1. Ask for information
Start your admission process by getting in touch with our advisers at [email protected] or call + 34 919 032 201 and they will guide you through the process.
2. Submit documents
You must provide the required documentation: academic certificate, curriculum vitae, and a letter of motivation. Once you have submitted these documents, the Admissions Committee will assess your application.
3. Admission and enrolment
If the evaluation is favourable, you will be able to pay the reservation fee to secure your place.
Scholarships & Financial Support
Nothing should stand in the way of how far you can go.
Frequently asked questions
It is an official university postgraduate degree aimed at training strategic leaders in the commercial and marketing field. Through the on-campus format at our Arapiles Campus (Madrid), it offers hands-on learning, work on real cases, and direct networking with executives and companies in the sector.
It prepares you to take on high-responsibility roles such as:
- Chief Marketing Officer (CMO) or Chief Commercial Officer (CCO)
- Business Development Director / Business Development Manager
- Product Manager / Brand Manager / Category Manager
- Key Account Manager (KAM) or Trade Marketing Manager
- Strategic Consultant in Marketing and Sales
The Master's in Marketing Direction and Commercial Management lasts 1 year (60 ECTS), structured into two semesters. It is delivered on-campus at the Arapiles campus (Madrid), in Spanish, starting in October 2026.
It allows direct contact with active professionals who teach the classes, participation in group dynamics, ongoing networking with your classmates, and direct access to partner companies and events at the Arapiles Campus.
You will develop skills in strategic vision, data-driven decision making, leadership, and commercial negotiation. In addition, during the master's program you will earn high-value professional certifications, such as IBM SkillsBuild and specific training in Artificial Intelligence with Google.
It is designed for:
- Graduates (in Business Administration, Marketing, Communications, Economics, etc.) who want to specialize in commercial management.
- Working professionals seeking to make a qualitative leap toward executive positions (CMO, CCO).
- Entrepreneurs who need to master client acquisition and business strategy to scale their companies.
Yes, it is an Official University Master's degree adapted to the European Higher Education Area (EHEA). This guarantees its academic and institutional validity both in Spain and internationally, allows for degree recognition/homologation, and grants access to Doctoral programs or official scholarships (such as those from the Ministry of Education).