Program overview

If you want to lead in an environment where decisions are based on data and personalization, this master's degree is for you. No prior technical knowledge is required: you will build a solid foundation in Data Science and Business Analytics to apply its tools with strategic judgment.

The program includes a differentiating focus: applying Generative Artificial Intelligence to data analysis in business contexts, one of the areas with the greatest growth potential.

You will develop skills to solve problems, interpret results, and communicate conclusions clearly and with critical thinking, training aligned with a market that increasingly demands experts in data and decision-making.

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Career Opportunities with a Master's Degree in Business Analytics

Access the positions with the greatest growth potential and demand in today's market.

The career opportunities opened up by the Master's Degree in Business Analytics keep growing. There is enormous demand for data analysts, data scientists, strategy consultants, and business analytics project managers in the following fields:

Finance
Marketing
Consulting
NGOs
Government agencies
Projects with positive social and environmental impact

Entry profile for the Master's in Business Analytics

This master's degree is aimed at professionals or graduates from business-related fields such as:

Business Administration and Management
Marketing and Communication
International Business
Business Analytics
Economics

Students from degrees outside the business field must complete supplementary coursework.

The program in numbers

active faculty working in the business and technology sector

percentage of students who are international

employer satisfaction with our graduates

Experiential and practical learning

The master's degree will give you practical knowledge and skills through experiential learning, including:

Activities focused on solving real business problems.
Online masterclasses and workshops.
Collaborative projects across different courses to address business problems.
Group work to encourage networking.

Understanding and applying neural networks and their application to Generative AI (GenAI).
Developing machine learning models (supervised and unsupervised learning algorithms) that let you forecast sales, predict customer churn, or segment your customers and define their potential.
Understanding and using Artificial Intelligence agents.

We train professionals who, in addition to having a solid technological foundation, are able to understand the business world in order to get the greatest impact from information analysis within a company.

You will learn to design and use analytical tools within a company, such as ERP, CRM, and dashboards. You will also understand how information analysis serves as the basis for a marketing plan or a sales plan.

Throughout the different modules of the curriculum, you will learn the professional tools applied to various areas of analytics, such as Python programming using AI, Big Data, SQL, visualization tools, no-code tools, web and social media analysis, project management and more.

You will have the chance to connect directly with the business world through a faculty made up of working professionals, visits to leading companies in your sector, and key activities such as the Networking Fair, where you'll get advice from talent managers and staff from some of the leading companies in Spain (Telefónica, DHL, Microsoft, Deloitte, KPMG, L'Oréal, and more), attend specialized talks, and have the chance to apply for their job openings.

You will also be able to take on real challenges and hands-on projects designed together with leading companies, preparing you to handle real workplace situations and develop the skills you'll need for your professional future.

A curriculum designed for you

We have updated the syllabus to align it with the latest market trends.

At UNIE you will start by learning the basic fundamentals of Data Science and its management, as well as statistical analysis.

This foundation will serve as a springboard to go deeper into Data Science and explore the workings and application of modeling techniques. You will also develop strong skills in data analysis and interpretation with a statistical approach.

Our program also lets you specialize in different sectors (finance, customer analytics, and the Internet of Things) where Data Science can contribute innovative solutions. The program ends with an external internship and a Master's Thesis.

Asignatura	Semestre	Tipo	ECTS
AI-Based Competitive Strategies	1	Compulsory	6
Data Science Applied to Business	1	Compulsory	6
Statistical Analysis to Support Business Decision-Making	1	Compulsory	6
Exploitation, Visualization and Communication of Business Data	1	Compulsory	6
Digital Transformation of Business	1	Compulsory	6
Optimization of Financial Management	2	Compulsory	6
Customer Intelligence	2	Compulsory	6
Smart Management of the Operations Area	2	Compulsory	6
External Internships	2	Internships	6
Master's Thesis	2	Thesis	6
Total credits			60

Some courses in the curriculum may be subject to change.
For elective courses, a minimum number of enrolled students will be required for the course to be offered.

Business Analytics Program Faculty

Redlich Javier García Rojas

Director of the Master's Degree in Business Analytics

Jaime Pineda Moreno

Data Scientist Healthcare

Jairo García Fernández

Founder of Zadex

David Villalba Pérez

Co-Founder & Data Scientist at DILIGO Insights

Connected with industry companies

Complete your internships and build connections at top-tier organizations.

Discover Our Campus in Madrid

UNIE's Arapiles Campus with more than 7.000 m² is located in Chamberí, a central district known for its vibrant professional and cultural life. Its prime location allows you to combine your university experience with cultural opportunities.

Campus Arapiles

Where it all happens

14 Arapiles Street

Metro: Quevedo (L2), Moncloa (L6, L3), Canal (L2, L7) Bus: 3, 16, 21, 37, 61, 147,149, N23, C03

Restaurants and dining options

Salas de estudio

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Campus Arapiles

Where it all happens

14 Arapiles Street

Metro: Quevedo (L2), Moncloa (L6, L3), Canal (L2, L7) Bus: 3, 16, 21, 37, 61, 147,149, N23, C03

Restaurants and dining options

Salas de estudio

Ver campus

Join UNIE in 3 steps

Start your admission process by getting in touch with our advisers at [email protected] or call + 34 919 032 201 and they will guide you through the process.

You must provide the required documentation: academic certificate, curriculum vitae, and a letter of motivation. Once you have submitted these documents, the Admissions Committee will assess your application.

If the evaluation is favourable, you will be able to pay the reservation fee to secure your place.

Frequently asked questions about the Master's in Business Analytics

It is a program that trains professionals capable of interpreting large volumes of data and turning them into strategic decisions for companies.

Big Data, advanced statistics, machine learning, visualization tools (such as Power BI or Tableau), AI applied to business and analytics project management.

Because data has become the most valuable asset for strategic decision-making and companies are demanding experts capable of turning information into competitive advantage.

Quantitative analysis, critical thinking, data interpretation, programming skills (Python, R), and leadership in innovation projects.

Professionals in administration, engineering, economics, marketing, or IT who want to specialize in data-driven decision-making.

Yes. As an official master's degree or proprietary qualification adapted to the European Higher Education Area (EHEA), it is recognized both in Europe and abroad.

Python, R, SQL, Power BI, Tableau, Google Analytics, and machine learning platforms applied to business analysis.