Marketing and Communication

Bachelor in Marketing and Communication

OPEN CALL

Study for a Bachelor in Marketing and Communication with a curriculum focused on new technologies, future trends, and the development of institutions that generate a positive impact.

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Modalidad
On-campus
Campus
Arapiles
Duración
4 years
Idioma
English
Créditos
240 ECTS
Comienza en
OCT 2026

Discover our FUNDING AND GRANTS PROGRAM Limited places. Check out the availability

Bachelor's Degree Presentation

When you study the Bachelor in Marketing and Communication at UNIE, you enter a field that constantly evolves with the way people connect and share meaning. You will explore both the foundations of marketing and the disciplines shaping today’s brands and conversations.

From corporate social responsibility and market research to communication skills, you will learn how organisations build authentic relationships with their audiences. You will also work with digital tools, new technologies, neuromarketing and psychology to better understand consumer behaviour.

By the time you graduate, you will know how to design cross-channel strategies that combine creativity, data and innovation. At UNIE, you don’t just study marketing and communication — you experience them in close connection with the professional world.

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Reasons to study a Bachelor's Degree in Marketing and Communication

Comprehensive
Provides an all-round perspective encompassing corporate aspects and current issues.
Professional Reality
Eminently practical curriculum closely connected to today's professional reality.
High Employability
Marketing profiles will be among the most sought-after professional profiles in Spain.
Forward-looking
Focus on the latest marketing trends and the use of new technologies.
In addition to your degree
You’ll also receive a Transmedia Creative Communication certificate to go with your degree.
Education Portal
You’ll have access to additional content, events and publications with the most up-to-date and relevant information from education experts.

Curriculum of the Marketing and Communication Degree in Madrid

In the first year you’ll begin with the university core requirement courses that will give you an overview of the different areas covered by marketing, as well as courses related to communication, market research, and psychology.

For more details about competencies, content and other information about each course, check out the course guides.

Course	Semester	Type	ECTS
Introducción a la Economía	1º	Basic	6
Teoría de la Comunicación	1º	Basic	6
Habilidades de comunicación en la empresa	1º	Basic	6
Informática aplicada al Marketing	1º	Basic	6
Fundamentos de Marketing	1º	Basic	6
Medios de Comunicación	2º	Basic	6
Inglés de Negocios I	2º	Mandatory	6
Psicología aplicada al Marketing	2º	Basic	6
Estadística aplicada al Marketing	2º	Basic	6
Marketing Digital	2º	Mandatory	6
Total credits			60

During the second and third years, you’ll deepen your understanding of marketing as a comprehensive discipline in order to learn how to gauge the cultural context, the changing environment and the challenges of globalization, and the constant coming and going of competitors.

In addition, special attention will be paid to corporate social responsibility, relationship, event planning, corporate communication, managing marketing-related projects, and the dynamics established in a company between the marketing department and the rest.

Course	Semester	Type	ECTS
Comunicación Comercial en Nuevos Entornos	3º	Mandatory	6
Fundamentos de Administración y Dirección de Empresas	3º	Basic	6
Política de Producto y Branding	3º	Mandatory	6
Política de Precio	3º	Mandatory	6
Fundamentos de Investigación de Mercados	3º	Basic	6
Tecnología Web y Bases de Datos	4º	Mandatory	6
Política de Distribución	4º	Mandatory	6
Política de Promoción	4º	Mandatory	6
Inglés de Negocios II	4º	Mandatory	6
Métodos de Recopilación y Análisis de Información - Herramientas Digitales para el Uso del Dato	4º	Mandatory	6
Total credits			60

Course	Semester	Type	ECTS
Planificación Comercial y Técnicas de Negociación	5º	Mandatory	6
Marketing en Redes Sociales y Gestión de Comunidades Sociales	5º	Mandatory	6
Marketing Relacional en Nuevos Entornos	5º	Mandatory	6
Entorno Económico e Internacional	5º	Mandatory	6
Organización de Eventos, Relaciones Internacionales y Protocolo	5º	Mandatory	6
Simulación Comercial	6º	Mandatory	6
Ecosistema Digital, Ecommerce	6º	Mandatory	6
Gestión de Proyectos de Comunicación	6º	Mandatory	6
Marketing Internacional	6º	Mandatory	6
Planificación Publicitaria	6º	Mandatory	6
Total credits			60

In the final year, you’ll delve into the digital sphere to further explore the development of strategies for an international audience, and you’ll also have the opportunity to experiment with different business simulators.

During this year you’ll also complete an internship in a company while working on your graduation project, in which you’ll be able to specialize in one of the competencies related to your degree.

Course	Semester	Type	ECTS
Habilidades Directivas	7º	Mandatory	6
Neuromarketing	7º	Mandatory	6
Plan de Marketing	7º	Mandatory	6
Comportamiento y Sociología del Consumidor	7º	Mandatory	6
Prácticas Académicas Externas	7º	External academic internships	6
Creatividad e Innovación en Nuevos Entornos	8º	Mandatory	6
Comunicación Interna	8º	Mandatory	6
Dirección de la Comunicación Corporativa	8º	Mandatory	6
Marketing Social y Responsabilidad Social y Corporativa	8º	Mandatory	6
Trabajo Fin de Grado	8º	TP	6
Total credits			60

Some courses in the curriculum may be subject to change.
Regarding the offer of elective courses, a minimum number of students enrolled in each course will be required for it to be delivered.

Career opportunities for the Bachelor in Marketing and Communication

The main professional opportunities afforded by this degree are related to business strategy and management, marketing and communication:

Marketing Manager
Product Manager
Branding Manager
Digital Marketing Specialist
Head of R&D development through market research
Digital Strategy Manager
Community Manager
Communications / Global Marketing Strategy Manager
Online Positioning Specialist

Join UNIE in 3 steps

Start your Admission process by contacting one of our advisors through our email [email protected] or by calling +34 917 94 90 91.

Book a time to take our entrance tests. You must complete our three-part admission test: Assessment of skills and attitudes towards intellectual work, English and merit assessment, where you can indicate everything related to your supplementary, professional and other educational experiences, such as volunteering, sport, etc.

If the evaluation is favourable, you will be able to pay the reservation fee to secure your place.

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Frequently Asked Questions about Bachelor in Marketing and Communication

The Degree in Marketing and Communications in Madrid at UNIE University is a comprehensive program that equips students with the knowledge and skills needed to succeed in the dynamic fields of marketing, advertising, digital media, and corporate communication. The program combines theoretical foundations with practical applications in various aspects of marketing and communication.

The Marketing and Communications Degree at UNIE is a Bachelor of Arts (BA). The difference between a BA and a Bachelor of Science (BS) typically lies in the focus of the program. A BA tends to emphasize creative, strategic, and communication aspects of marketing, while a BS often involves a stronger focus on quantitative skills, analytics, and technical areas.

Graduates of the Marketing and Communications Degree can pursue careers in various sectors, including marketing, digital media, public relations, brand management, advertising, social media strategy, market research, and content creation. Roles such as marketing manager, communication specialist, digital strategist, or PR consultant are common career paths.

Marketing is being disrupted by trends such as digital transformation, data-driven marketing, artificial intelligence, automation, influencer marketing, and the increasing importance of social media platforms. New technologies like machine learning, virtual reality, and advanced analytics are also revolutionizing how brands engage with consumers and measure campaign effectiveness.